New York-based brand VEDA is proving just how cool it is to be “Made in NYC,” which just so happens to be the name of their latest campaign. The brand is back with their pre-fall/summer collection, and this time, they took to their hometown streets to shoot.
While the brand is known for its leather, designer Lindsey Butler’s latest collection is all about the feminine pieces with just a touch of the tough. Chelsy Mitchell, photographer and filmmaker, captured models Alexandra Blair (of The Silk War) and Allie Berman schooling us in how to wear pajamas in public like a true It Girl, styled by Melissa Mitchell. The ladies were shot gallivanting through Manhattan’s Chinatown streets in soft summer silks—with a VEDA twist, of course. From matching pajama tops and bottoms worn under leather moto jackets to silk slip dresses layered over T-shirts and other cool-girl basics, Blaire and Berman emulated downtown NYC style flawlessly.
This was only appropriate, considering the entire collection was designed and produced entirely in New York, much of it out of their in-house production studio in Chinatown.
You can shop the collection online now at ThisIsVeda.com, as well as their flagship store, located at 19 Mercer Street. Click through the gallery below to check out more from the campaign and prepare for some serious pajama envy.